GET TO KNOW US
About The Brand
The Bag Icon is a founder-led affordable luxury premium handbag and accessories brand built on the belief that elevated design and quality should not come with inflated price tags or opaque practices.
Designed for modern women who value both style and substance, The Bag Icon offers timeless silhouettes, functional craftsmanship, and premium materials—without traditional luxury markups.
Brand Positioning
Category: Affordable Luxury / Premium Handbags and Jewelry
Founded: Founder-led, U.S.-based
Business Model: Direct-to-consumer
Price Range: Accessible luxury price point
Customer: Style-conscious, value-driven women seeking elevated essentials
Founder Story
Founded by, Seneca Connor, a former corporate attorney turned entrepreneur, The Bag Icon was created to challenge outdated luxury pricing models and bring transparency to an industry long defined by exclusivity and excess.
With a background in law and business, Seneca Connor brings a disciplined, consumer-first approach to brand building—prioritizing clarity, customer care, and intentional design over hype-driven and emotional marketing.
What Makes The Bag Icon Different
- Founder-led brand with direct accountability
- Transparent pricing and clear return policies
- Premium materials without luxury inflation
- Thoughtful, timeless designs built for real life
- Direct-to-consumer model for better value
The Bag Icon rejects artificial scarcity, exclusionary sales psychology and confusing brand narratives in favor of trust, consistency, and long-term customer relationships.
Press Highlights & Coverage
See recent press coverage below.
- Featured in digital fashion and lifestyle publications
- Worn by creators, entrepreneurs, and style leaders
- Recognized for modern luxury positioning and brand storytelling
For press inquiries or media features, please contact us below.
Editorial Angles
Editors and media partners often feature The Bag Icon in stories related to:
- The rise of affordable luxury brands
- Founder-led fashion businesses
- Transparency in modern retail
- Direct-to-consumer luxury alternatives
- Women-owned and minority-founded brands
- Redefining luxury pricing and access
Product Focus
- Handbags and accessories designed for versatility and longevity
- Neutral, timeless color palettes
- Functional interiors and elevated hardware
- Seasonal collections grounded in classic silhouettes
Media Assets
High-resolution images, brand logos, founder headshots, and product photography are available upon request.
Press Contact
For press inquiries, interviews, or media requests:
Email: contact@thebagicon.com
Website: www.thebagicon.com
Instagram: @thebagicon
Brand Statement
At The Bag Icon, we believe luxury should feel inclusive, transparent, and attainable. Our commitment is not just to beautiful products—but to clarity, trust, and respect for the customer experience.
LATEST PRESS
Check out The Bag Icon’s Latest Press Mentions
